I had the honor to lead a talented group of individuals in creating one of the most talked about brand refreshes ever made... for an entire country. After twenty some odd years, the country of Belize had a logo, tagline and overall identity that was stale and outdated. The final result was dubbed "Absolutely Gorgeous" by Creativity Online and embraced fully by the people of Belize.
Note: I spent several weeks in Belize, working closely with our core team creating and selling this identity through to the Belize Tourism Board. Many people have taken creative credit for working on this identity, when in truth, it was created by only a few individuals and solely designed from the hands of Mr. Ross Bruggnink
Role: Creative Director