Winner of the 2014 Sitecore Site of the Year award, this JR Watkins site brought the J.R. Watkins brand to life, showcasing the product line in innovative and appealing ways and creating a rich user experience. The site leveraged Facebook, Twitter and Pinterest to allow users to share products and recipes, a capability that did not exist on the previous site.
The redesign delivered tangible results, including a 193% increase in traffic due largely to increased visibility by search engines. Organic search traffic has increased 88% since launch. Average visit time has risen 75% and the bounce rate dropped 16%. Mobile and tablet usage have also increased dramatically.