Mindfulness and positive psychology are relatively new to the world, so when Presently approached us to help develop their brand and bring some of their course offerings to light, our minds lit up. Literally.
Aimed to resonate with college-age young adults, we utilized a hand-drawn, frame-by-frame technique to give the final piece an organic and inviting feeling.
The identity represents "the fullness of life" with gradual, overlapping color elements that invoke feelings of flourishing, relaxed attention and calm alertness.
Role: Creative Director / Writer / Voice