Whiteboards. Cool technology that hasn't advanced itself in 30 years. You write on em, take a picture of em, lose the picture, and end up crying in the shower. Now Equil has an answer, its called a Smartmarker. The Equil Smartmarker slips over your regular whiteboard and dry erase markers to make any surface smart.
To assist in their official product launch, I lead a team of creatives to produce a series of assets that could be spread across of variety of applications. We understood that the need for great assets went beyond what a traditional video shoot could provide. As a solution, we executed a "capture shoot" as an alternative. A "capture shoot" throws away the traditional process of shooting directly to script and puts heavy emphasis on collecting assets to develop a creative library. In doing so, these creative assets provided a wealth of options for our team as well as Equil's internal team so they could be utilized across a multitude of marketing executions.
Role: Director / Writer / Creative Director