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2008 SUBARU WRX
Subaru of America wanted to present the 2008 WRX in a stylized fanatical environment. With steam pumping out of the sewers and storms brewing overhead, we put together this little diddly.
 


Target Weekly
Once a year Target’s highly prized Sunday Weekly ad is taken out of the newspapers and featured solely online. In order to make the transition as smooth as possible, Bullseye the Bull Terrier led the campaign dreaming of the spectacular deals that awaited him over the Easter week. The event was a major success with online subscriptions more then doubling. The campaign was featured nationally within every major newspaper.
 


Nike Bauer
Get inside the mind of Hockeys greatest testing facility. Created for Nike Bauer, this piece showcases the minds and madness behind Nike's hockey testing facility, St.Jerome. A RAC 2008 Silver Winnter.
 



Nike 360
Created at AKQA for the launch of the Nike Air Max 360, these trailers we're released in a series of 3 sessions which built into this final video. Directed by Neil Robinson and team. I led the audio design
 


24hr Fitness
This is one of those projects where you spend weeks preparing for a pitch only to be sorely dissapointed because of unknown factors. I usually try to refrain from putting pitch work up, but some of this stuff turned out pretty cool. We spanned an entire campaign with digital and traditional ideas.
 



Microsoft Vista Launch
Microsoft needed a beautiful and simple way to announce the benefits of Windows Vista. Developed over a series of months, the interfacing assets were carried over to a multitude of projects.
 


Nike Genealogy
An interactive look at the history of product development at Nike from 1966 to the present. Using video, rotational photography, and a wealth of memorabilia, Nike Genealogy illustrates the cross pollination between different products and the evolution of many industry-changing technologies. Users can see the waffle iron Bill Bowerman used to develop the first treaded sole in running shoes, as well as the designer's notebook from the Mercurial Vapor soccer cleat. There were also over 1,500 individual a ssets that had to be processed and tracked, including copy, captions, and photographs. The site's modularity allows for easy localization for implementation to 27 countries in 10 international languages. A 2005 D&AD Silver Winner. A New York Festivals Silver Winner. A 2005 Clio Shortlister. An AIGA Outstanding Designer Winner.
 



Lebron James in the Chamber of Fear
An interactive look at the history of product development at Nike from 1966 to the present. Using video, rotational photography, and a wealth of memorabilia, Nike Genealogy illustrates the cross pollination between different products and the evolution of many industry-changing technologies. Users can see the waffle iron Bill Bowerman used to develop the first treaded sole in running shoes, as well as the designer's notebook from the Mercurial Vapor soccer cleat. There were also over 1,500 individual a ssets that had to be processed and tracked, including copy, captions, and photographs. The site's modularity allows for easy localization for implementation to 27 countries in 10 international languages. A 2005 Cyber Lion nominee.
 


General Mills - Let's Pink Together for Breast Cancer
Pink Together relies on the belief that one person’s story is another person’s hope. It's a place where survivors, patients, family members and supporters can connect to each other. It’s a place where those who need support and those who have support can come together to share guidance, inspiration and maybe, one day, a cure. Pink Together was created for the MySpace online social network for General Mills to connect people who are part of the breast cancer awareness movement.
 



Microsoft Vista
Microsoft needed a beautiful and simple way to announce the benefits of Windows Vista. Developed with McCann Worldgroup, this site coincided with the Vista launch.
 



Nike: Flight, Force and Uptempo
Recognizing that basketball players come in three distinct styles, we helped roll out a campaign centered on the sneaker giant's three main b-ball product lines: Force, Flight and Uptempo. Through Nike players like Kobe Bryant, Vince Carter and Elton Brand, the campaign informs consumers about these Three Laws of Basketball.
 



Microsoft Spaces
Microsoft was looking for an intuitive and hip design for their lates social networking site to answer MySpace. This Spaces design is what they got.
 




Nike Soccer
A three page spread created for Eurosport magazine for soccer sensations Freddy Adu and Ronaldo.
 


Spiralfrog
Spiralfrog was touted in the New York Times as the first major online music destination to offer legal downloads of audio and video content licensed from the catalogs of the world�s major and independent record labels.
 



Slamhammer Cases
The audio cabinet carpentry masters of Slamhammer let us go crazy with their site to promote their prized custom creations. The results turned out pretty nice.
 




Nike Basketball: Top Trumps
Utilizing individual character attributes, we pinned Nike Basketball greats and legends against each other in a Top Trumps style card game.
 


Microsoft Vista Airship
To announce the release of Windows Vista, Microsoft released a gigantic airship that was to travel to each major city in North America. This site tracked the ships progress, gave detailed information on it's landings, and featured a design that changed according to what city the airship was in.
 


Nike Basketball: Top Trumps
Utilizing individual character attributes, we pinned Nike Basketball greats and legends against each other in a Top Trumps style card game.
 



Nike Soccer
Ronaldinho, the 2004 FIFA international soccer player of the year, was presented in the Play 10 campaign for Nike in the Spring of 2005. The Juega 10 site was developed for the Latin America football market.
 



Nike Bauer: Staal Brothers
Created for Nike Hockey, the Staal brothers are four homegrown Canadian boys destroying the NHL. A RAC 2008 Silver Winnter.
 




Shockwave
Shockwave was looking for an innovative and fresh approach to compliment their award winning gaming website. This design provided them with a full branding experience which left the door wide open for easy customization and implementation.
 



Bud Light
Beer goggles = funny.
 



Nike Basketball
Promotion flyers (email) for Force, Flight, and Uptempo tournaments.
 

Copyright 2008 Nicolas Will. All rights reserved.