• WORK
  • CAREER
  • VOICE
  • AWARDS

NICOLAS WILL • CREATIVE DIRECTOR

  • WORK
  • CAREER
  • VOICE
  • AWARDS
 

“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try”


A serious look for a very unserious shoot. 

Why, hello there and thanks for visiting. This is collection of my creative work that's spanned a career of design, art and creative direction that I do hope you enjoy. 

Over my career, I've had the honor of working side by side with Lebron and Kobe to develop beautiful websites for Nike. I spent an entire year rebranding a country by the name of Belize. Spent drunk evenings in London with the world's top beatboxer making fantastically fun music videos. Made a guest appearance on China's CCTV creating apps for robots that appeared to be ready to take over the world. And helped create websites for NASA's first rover visit to the red planet of mars.  

I would never have been able to achieve it without having had the gumption and motivation to live in wonderful cities like San Francisco, New York, Seattle and Minneapolis... taking opportunities at some of the best ad agencies, companies and tech startups in the world.

But after years of free world travel and countless dinners, I grew tired of watching agencies throw their clients' money around more liberally than a frisbee at Burning Man and founded Humdinger & Sons with my partner, Andrew Berg. We're proud (and more importantly, invigorated) to be turning the traditional creative agency model on it's head and to have a focus on helping emerging tech-minded brands, products and services gain a leading and lasting edge in today’s ever-changing, multi-platform landscape. 

 
I got my picture taken for the NY Times one year and I went with the "sad guy in the studio" look.

I got my picture taken for the NY Times one year and I went with the "sad guy in the studio" look.

 

"We leverage old school gumption with new school knowledge". 

That's what my creative compadre brother told me right before we launched Humdinger. We knew we were taking the knowledge and experience learned from the world of big advertising and smashing it together with a startup mentality that focused on cutting edge creative. It was an opportunity to create something unique and own able... and it worked.


For 5 years straight, I helped Capital One launch the NCAA Mascot Challenge. Needless to say, it was a blast. Especially when you're doing it with your brother.

For 5 years straight, I helped Capital One launch the NCAA Mascot Challenge. Needless to say, it was a blast. Especially when you're doing it with your brother.


"Our prideful way of encapsulating our egoless, hard-working culture and creative capabilities."

In an ever changing landscape of trends, tastes and turnovers, I came to the realization that I wanted to focus on working with companies that strove for innovation and betterment, in all shapes and forms. I wanted to partner with people who are passionate about leaving a lasting, distinct and positive mark on whatever they set out to achieve. Because one thing I've learned throughout my career is that good partners make great outcomes.

 

At Humdinger & Sons, we make it a priority to work closely with all of our clients, creating a team based environment for every single project.

At Humdinger & Sons, we make it a priority to work closely with all of our clients, creating a team based environment for every single project.


 
 

Say Hey

If you're interested in working together or learning more about any of my projects, please feel to reach out to me via Humdinger & Sons. I've worked with budgets from as little as free to as expensive as a lot. 

soc_icons.png
 
Yes, these are my real glasses. No, I don't wear them in public.

Yes, these are my real glasses. No, I don't wear them in public.